Brand Name

September 23, 2008
Intellectual Property News and Interesting Facts

A trademark can be either a logo, a slogan or a brand name – in the case of Coca Cola it can even be the shape of the bottle. It can be the most valuable asset of a business and it is important that it is adequately protected. A brand name is a word or combination of words (Kentucky Fried Chicken). Trademark attorneys will be able to advise you on both the selection of trademarks or brand names and will carry out searches to ensure there is no conflict with earlier trademarks. Registration of your trademark offers you several advantages. It establishes your rights to the mark, even before you use it. Registration of your mark will also simplify any infringement proceedings and notifies others of your claim to that mark.