Can I file a Trademark for a Slogan?

October 26, 2008
Intellectual Property News and Interesting Facts

It may be possible to file for a trademark for the slogan as long as it’s used to indicate & identify the source of goods / services. If we’re talking about a merely informational slogan or a slogan that conveys advertising information, it’s not eligible for trademark registration.

“Slogan or phrases used on items such as t-shirts…have been refused registration as ornamentation that purchasers will perceive as conveying a message rather than indicating source of the goods.”

What that essentially means is that if your slogan is merely displayed on the goods themselves and is NOT identified as the source, then the patent office will likely refuse registration.

This is a tricky, gray area so seek advice should you have a slogan that you intend to use for products.