Trademark Infringement Lawsuit
May 26, 2009
Attorneys, Brand Names, Intellectual Property News, Trade Marks ™ ®
If you have ever wondered why it is important to register a trademark you will agree that it is worth the effort when you read through the newspaper articles.
The watchmaker Cartier for instance, has recently launched a trademark infringement lawsuit against Apple Mac regarding a fake gold edition time displaying i-Phone by Digitopolis.
According to the French watchmaker Cartier, the trademarks of Cartier are improperly used and Apple Mac is sued for allowing the apps to be downloaded from their Apps-site.
By registering trademarks a company gains the legal right to take action against improper usage and displaying of its trademarks.
Without registration another company can cause severe damage to your company’s image and you will have no protection against misuse or improper use of your logos or branding.
Trademark Articles
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Counterfeiting costs companies millions every year
April 2, 2009
Brand Names, Intellectual Property News, Patents, Trade Marks ™ ®
Companies most affected by counterfeiting include pharmaceutical, toy, and music companies around the world. The companies pay a lot of money to register their trademarks, patent their products, and registering designs. Branding takes years and cost a lot of money. Counterfeiting is a form of stealing as the original product design or invention is copied and sold in a deceitful manner. The rightful owner of a patented product thus doesn’t benefit economically and as such counterfeiting hinders healthy economic growth. Since the counterfeit products are normally sold at exceptionally low prices, unfair competition occurs. The company that invests money into branding and developing a market for the original product, sells less, workers lose their jobs and economic slow-down occurs. If you suspect counterfeiting of your products and want to take legal action we recommend that you contact our office at the number or email on our contact page today.
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Why Register a Trademark?
April 2, 2009
Brand Names, Intellectual Property News, Trade Marks ™ ®
If you register a trademark the following benefits apply:
- You will gain the right to use the words “Registered Trademark” with your product.
- You will prevent others from using the trademark.
- It will be easier to set-up agreements with potential licensees.
If you register a trademark and gain the right to usage thereof, you gain a monopoly over your brand. It makes it possible to take legal action should someone copy or use a similar trademark for products in the same line.
By taking action you protect all your past and future investments into your brand.
Branding will be rather futile if done over a long period without first securing the brand through a trademark.
Click here to REGISTER A TRADEMARK
Contact Details for Smit & Van Wyk
Tel:
+27 (0) 12 349 7800
Fax:
+27 (0) 86 619 0493
E-mail:
enquiries@svw.co.za
Physical Address / Courier
Block A Apex Corporate Park
Quintin Brand Street
Persequor Technopark
Meiring Naudé Avenue
Pretoria
0184
South Africa
Click here to REGISTER A TRADEMARK
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Protect the Company Brand Name
April 1, 2009
Brand Names, Trade Marks ™ ®
Around the world, billions of people recognize the Coca-Cola company brand name and distinctive signature. “Coke” is identical with cola-flavoured carbonated beverages and the originally handwritten logo appeals to thirsty people from the Yukon to Soweto. Coca Cola executives insist the company brand name is just as precious as their soft drink formula.
As a start-up company grows, gains market share, and achieves customers’ loyalty, its name becomes one and the same with its quality. Customers treat the company brand name as an eponym for the product the company produces, and they equate it with value. Every entrepreneur wants his company brand name to enjoy Coca Cola’s worldwide recognition. Meanwhile, greedy competitors try to copy the start-up company’s design and company brand name, exploiting its vulnerability and eroding its market share. A young company must protect its name and trademark by registering them before its products go to market.
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Securing Trademark Rights
April 1, 2009
Brand Names, Intellectual Property News, Trade Marks ™ ®
A young company, introducing its products to the market and building customers’ loyalty, should secure its name and reputation by getting trademark rights. Protecting its trademark rights against unprincipled competitors’ imitation or outright theft, a start-up company assures its name and distinctive logo will become one and the same with quality and value.
Experts strongly recommend an entrepreneur retain a patent attorney to advise, counsel, and guide the process of securing his fledgling company’s trademark rights. After the entrepreneur submits his company’s name, logo, and slogan to the patent attorney, the attorney carefully searches the South African Trademarks Office, making sure they are unique and applicable to the company’s products and services.
A company’s ownership of its name does not automatically secure its trademark rights; especially, if a company produces several lines with different names, its executives should protect their trademark rights for all the different products.
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