In recent years, franchising (a very specialized and unique form of licensing) has become an increasingly popular way of doing business. One of the explanations for doing this is that franchising combines the strength of their corporations with those of small businesses. It is a relatively low risk way for people to get into business themselves and offer people the freedom to earn, manage and to direct their own business, while having the support of an established business. As the same time it also provides a means for companies to expand effectively without incurring the high overheads and management difficulties usually associated with the establishment of a branch network.