Hologram Trademarks

June 24, 2009
Intellectual Property News and Interesting Facts

A hologram trademark is a non-conventional trademark where a picture sequence is used to perform the trademark function of uniquely identifying the commercial origin of products or services.

In recent times holograms have been increasingly used as trademarks in the marketplace.

However, it has traditionally been difficult to protect holograms as trademarks through registration, as a hologram was not considered to be a ‘trademark’.

This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass “any sign…capable of distinguishing the goods or services of one undertaking from those of other undertakings”

Click here to REGISTER A TRADEMARK

Contact Details for Smit & Van Wyk

Tel:
+27 (0) 12 349 7800

Fax:
+27 (0) 86 619 0493

E-mail:
enquiries@svw.co.za

Physical Address / Courier
Block A Apex Corporate Park
Quintin Brand Street
Persequor Technopark
Meiring Naudé Avenue
Pretoria
0184
South Africa

Click here to REGISTER A TRADEMARK