Jeep Trademark

July 7, 2011
Intellectual Property News and Interesting Facts

Jeep is the oldest off-road vehicle and sports utility vehicle brand in the world. The original Jeep vehicle first appeared as a prototype Bantam BRC and became the primary light 4×4 of the United States Army during World War II.

Jeep advertising has always emphasized the vehicle’s off-road capabilities. The original Jeep trademark name application was filed in 1943 by Willys-Overland.

As the only company that continually produced Jeep vehicles after the war, in 1950 Willys-Overland was granted the privilege of owning the trademark name “Jeep“.

The Jeep Wrangler is one of the few remaining 4×4 vehicles with solid front and rear axles. Solid axles are known for their durability and strength and tend to be easier “lift” with aftermarket suspension systems that increase the distance between the axle and chassis of the vehicle.

The Museum of Modern Art described the Jeep as a masterpiece of functionalist design, and has periodically exhibited the Jeep as part of its collection.

Jeepneys were built from Jeeps by lengthening and widening the rear tub of the vehicle, allowing more passengers to ride. Jeepneys have become the most pervasive symbol of the  Philippines.