Product logos for branding

December 3, 2008
Intellectual Property News and Interesting Facts

The first thing to remember when designing product logos for your brand, is to keep a coherent theme throughout that should also be identifiable with your company logo. The idea behind coherent product logos is to strengthen the branding and to ensure that should a case of trademark infringement arises, that the court will place enough weight on your family of company and product logos to rule in your favor. When consumers see one of your product logos, they must immediately be able to recognize the brand. The second factor for the designing of product logos is uniqueness. Trademarks will only be granted to a family of product logos that uniquely identifies the products as belonging to a specific brand.