Trademarks
November 26, 2009
Attorneys, Trade Marks ™ ®
For most businesses, trademarks play a very important role, as it is the mark by which the public recognises their brand, product or service.
Without trademarks, it will be virtually impossible for consumers to identify various products on sight only, as this mark can be any name, word, phrase, logo, symbol, design, image, or a combination of these elements that distinguishes the product from other similar products.
As a business, the idea is to build a relationship with your consumers or customers, in order to create a sustainable market. It is thus very important to protect recognisable trademarks, as this is what notifies the public of the presence of your brand.
If anybody could freely use your trademark, they would be able to steal your market share, without the public necessarily realising it immediately.
Contact Smit & Van Wyk Incorporated, the specialists in intellectual property law, to find out more about the protection of trademarks.
Contact Details for Smit & Van Wyk
Tel:
+27 (0) 12 349 7800
Fax:
+27 (0) 86 619 0493
E-mail:
enquiries@svw.co.za
Physical Address / Courier
Block A Apex Corporate Park
Quintin Brand Street
Persequor Technopark
Meiring Naudé Avenue
Pretoria
0184
South Africa
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Trademark Infringement Lawsuit
May 26, 2009
Attorneys, Brand Names, Intellectual Property News, Trade Marks ™ ®
If you have ever wondered why it is important to register a trademark you will agree that it is worth the effort when you read through the newspaper articles.
The watchmaker Cartier for instance, has recently launched a trademark infringement lawsuit against Apple Mac regarding a fake gold edition time displaying i-Phone by Digitopolis.
According to the French watchmaker Cartier, the trademarks of Cartier are improperly used and Apple Mac is sued for allowing the apps to be downloaded from their Apps-site.
By registering trademarks a company gains the legal right to take action against improper usage and displaying of its trademarks.
Without registration another company can cause severe damage to your company’s image and you will have no protection against misuse or improper use of your logos or branding.
Trademark Articles
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