1. Trademark Search and Filing Procedure for South Africa The main function of a trade mark is to distinguish the goods and services of a proprietor in the trade from other goods and services. Statutory trade mark protection will afford the proprietor the right to restrain the unauthorized use by a third party of an [...]
There are numerous benefits associated with the use of Pretoria trademark lawyers to file trademark applications. Although you can go the route of application without Pretoria trademark lawyers, it should be noted that you will also have to conduct trademark searches before registering a specific logo, slogan, product or service as trademark. The searches must [...]
When thinking of trademarks business owners often stop at logos and names. The trademark lawyer however also helps to clarify the categories of trademarks. Colours, shapes, and sounds for instance, can also fall within the scope of trademarks. The trademark lawyer will be able to assist a business owner such as the owner of a [...]
Before the advent of the Internet, chances for infringing on the trademark rights of a third party were not that prominent. Today, the scope of reach on the Internet means that the possibility of infringing on an existing trademark is huge. The Trademark Law also extends to logos, names, shapes, fonts, and domain names on [...]
Questions arise as to whether a person should register their individual names for trademark protections. The answer is yes if the person is in entertainment or any business where their name will become their branding tool. Through trademark protections it will be possible to for instance register a name such as Meat Loaf as a [...]
When starting a new company, trademark applications might not be at the top of your mind, and this is still fine. But as your company grows and becomes more commercially successful, this is certainly something that will have to enjoy some attention before it is too late. As your company grows, its logo or trademark [...]
Registering your company and its name is not the same thing as applying to register a trademark. Trademark applications serve to protect the distinctive sign or indicator you use to identify your specific brand to the consumer and to distinguish it from your competitors. Without protection, competitors may try to imitate your product if it [...]
Trademark applications may be made to the CIPRO (Companies and Intellectual Property Registration Office) offices in Pretoria. If you have a trademark that need registration, you should first establish that the trademark has not been previously registered anywhere at all. The registration fee is currently R266, which must be handed in to the office along [...]
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