Trademark Applications
January 5, 2010
Trade Marks ™ ®
When starting a new company, trademark applications might not be at the top of your mind, and this is still fine. But as your company grows and becomes more commercially successful, this is certainly something that will have to enjoy some attention before it is too late.
As your company grows, its logo or trademark of whatever nature becomes more recognisable for the general public. It becomes synonymous with your brand values, such as excellent quality. Successful trademark applications will help protect your logo or design from being copied by someone else wanting to cash in on your success.
While trademark applications aren’t that complicated, it is always wise to consult an expert.
If you are marketing various products, it might be necessary to apply for registration more than once depending on the product category, even if the trademark stays the same.
For quick and efficient trademark applications, contact the experts – Smit & Van Wyk Incorporated.
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Trademark Applications
November 26, 2009
Attorneys, Trade Marks ™ ®
Registering your company and its name is not the same thing as applying to register a trademark. Trademark applications serve to protect the distinctive sign or indicator you use to identify your specific brand to the consumer and to distinguish it from your competitors. Without protection, competitors may try to imitate your product if it is a commercial success. By registering and enforcing a registered trademark, such competitors may be prohibited from using your trademark.
In addition, you may be marketing several product lines, each with its own name or brand which differs from your company name. Trademark applications can be made for each of these separate product trademarks, protecting their image and ensuring that the public does not confuse your product or service with that of a competitor.
For quick and efficient trademark applications, contact the experts – Smit & Van Wyk Incorporated.
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Trademark Applications | Registration Offices
September 28, 2009
Attorneys
Trademark applications may be made to the CIPRO (Companies and Intellectual Property Registration Office) offices in Pretoria.
If you have a trademark that need registration, you should first establish that the trademark has not been previously registered anywhere at all.
The registration fee is currently R266, which must be handed in to the office along with forms TM1 and TM2.
Although it usually takes up to 18 months for registration to be complete, you may start using the trademarks as soon as the forms have been handed in.
A Trademarks Attorney or an Intellectual Property Attorney may carry out trademark applications on your behalf.
Trademark Articles
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Unsuccessful Trademark Applications
February 16, 2009
Brand Names, Trade Marks ™ ®
Trademark applications may be unsuccessful when specific conditions for trademark registration are not met. A few reasons for unsuccessful trademark applications are listed below:
- When the mark does not fall within the allowable definition range
- When it is not able to distinguish goods or services
- If the mark has become customary for goods or services
- When there is no clear bona fide purpose for the usage of the mark
- Should the mark be a copy or imitation of another registered mark for goods
- If it indicates patronage
- If such a registration will limit the growth of a particular industry
- Should the trademark applications indicate deceptive marks
- Should it be likely to cause confusion
- Any mark similar to one already in use.
Contact us to help you with the procedures regarding trademark applications and prevent lawsuits, objections, and wasting of money.
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