Any company logo / product logo / service logo which is used in trade to distinguish your goods or services from the goods and services of others is eligible for trademark registration. The logo must be distinctive and not only describe the goods or services to which it relates. The logo may not be identical [...]
What is a Trademark? A trademark is a unique mark which distinguishes your goods or services from other. Trademarks are registerable in terms of the South African Trademarks Act No 194 and is subject to certain requirements. Why should I register a trademark? If you are in the process of building a reputation for your [...]
Brand names are used to identify and distinguish specific products, services or company names from that of competitors. Brand names can be in the form of signs, symbols, slogans, names, shapes and colours combined with any of the above to create a unique identification. The first step in protection of a brand name is that [...]
To avoid trademark application problems get the help from an experienced trademark law firm. The law firm will do a trademark search to determine that there is no record of a similar trademark registered, pending or in use in the same classes that you want to register you trademark. The lawyers of the firm will [...]
Some of the frequently asked questions about trademark registrations are briefly answered below. Why consider trademark registrations? Although seemingly a lengthy process, trademark registrations help to ensure that once completed successfully that the holder of the rights will have monopoly rights over the usage of the registered marks. This will help deter others from using [...]
They say all is fair in love and war, and if you don’t take the necessary precautions, you can add the business world to that list as well. While governed by certain laws and rules, if given the gap, there are a number of unscrupulous business people out there who will play the game any [...]
The trademark process is relatively simple but can appear to be rather lengthy: Establish that the trademark has not been previously registered anywhere else in the world. Once this is established submit forms TM1 and TM2 to the Companies and Intellectual Property Registration Office in Pretoria along with the appropriate registration fee. Once these forms [...]
Use of a Trademark Name as a Keyword on Google Adwords Can I use a trademarked name as a keyword on a Google Adwords campaign, as long as the mentioned trademarked name is not used in the add body, or on the linked website? Trademark Articles Register a Trademark Protect your Trademark How to Register [...]
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