Nike Logo Trademark
July 1, 2011
Brand Names, Intellectual Property News
Nike was originally known as “Blue Ribbon Sports” and was founded by track athlete Philip Knight and his coach Bill Bowerman in 1964.
The Nike, Just Do it logo trademark was designed by Carolyn Davidson in 1971 for $35. Nike, Inc. got its name from the Greek Goddess of Victory, Nike. The swoosh in the logo represents the wing of the Goddess.
The first Nike shoe sold to the public that carried the design was a soccer shoe in 1971.
Nike, Inc. is a major sportswear supplier based in the United States. Nike is the world’s leading supplier of athletic shoes and manufactures sports equipment with revenue in excess of $18.6 billion. Nike employes more than 30,000 people worldwide.
The solid corporate logo design swoosh was registered as a trademark in 1995. The Nike logo is the official registered trademark of Nike. Nike sponsors many athletes and sports teams around the world, with the trademarks of “Just do It” and the swoosh logo.
This is a trademark news article and the use of the logo here does not imply endorsement of the organization.
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The Harley-Davidson Sound Trademark
June 29, 2011
Trade Marks ™ ®
Harley-Davidson, often abbreviated as Harley, is a motorcycle manufacturer in America. Harley-Davidson sells heavyweight motorcycles designed for cruising on the highway.
Harley-Davidson sustains a loyal brand community which keeps active through Harley-Davidson clubs and events. Licensing of the Harley-Davidson brand and logo accounted for $40 million of the company’s net revenue in 2010.
Harleys have a distinctive design and exhaust note and in 1994, the company filed a sound trademark application. The distinctive sound of the Harley-Davidson motorcycle engine is produced by V-twin, common crankpin motorcycle engines when in use.
Harley-Davidson competitors opposed the trademark application, arguing that cruiser-style motorcycles of various brands use a single-crankpin V-twin engine which produce a similar sound. These objections were followed by litigation.
In 2000 Harley-Davidson dropped efforts to federally register its the sound of a Harley trademark.
Example of the Harley-Davidson sound:
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The Ronald McDonald Trademark
June 28, 2011
Trade Marks ™ ®
Image source: www.ronald.com
Jim Skinner, McDonald‘s chief executive, was asked by a group of healthcare workers and nuns to stop marketing Ronald McDonald to children.
They asked for a report assessing the company’s policy to linkages of fast food to childhood obesity and diet-related diseases. They asked that he retire the Ronald McDonald marketing promotions for food that are high in salt, fat, sugar, and calories to children.
Mr Skinner said that he has allways stood by the fast-food chain’s trademark clown Ronald McDonald and that he is going nowhere.
He also said that as the face of Ronald McDonald House Charities, Ronald is an ambassador for good and delivers important messages to kids on safety, literacy and balanced, active lifestyles.”
Trademark Articles
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Ford F150 vs Ferrari F150
June 27, 2011
Attorneys, Trade Marks ™ ®
Image source: http//caronestopcloser.blogspot.com
Ferrari was recently sued by Ford Motor Company for trademark infringement because they named its 2011 Formula One racing car F150.
Ford Motor Company said that the Ferrari F150 logo is very similar to the Ford F150 logo.
Ford Motor Company filed a suit in Detroit, USA and requested that Ferrari stop using the F150 name.
Ferrari originally chose the F150 name in honor of the 150th anniversary of the unification of Italy. Ferrari renamed their Formula One racing car Ferrari F150 Italia.
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Facebook vs Teachbook over “book” Trademark
June 24, 2011
Intellectual Property News
Image source: www.facebook.com
Facebook has filed trademark suit against Teachbook.com for using the word “book” in their name creating a false relationship between the two networking websites. Teachbook is an online community network for teachers. Facebook argues that Teachbook’s use of the word “book” dilutes the Facebook brand name.
Facebook does not own the trademark rights to the word “book” in all its forms but the company believes its name trademark applies to the word “book” when used in connection with a website of similar purpose. Facebook alleges that Teachbook is attempting to profit by the Facebook name. Teachbook has attempted to trademark its name and makes claims about being “Facebook for teachers” on the Teachbook website.
Teachbook responded by asking the Judge to dismiss the case or transfer it to a court near its home base in Illinois, Chicago. Facebook said that it was perfectly appropriate to hear the case in California, because Facebook suffered injuries in this district.
The case has been thrown out because the California federal judge overseeing the case has ruled that Teachbook can’t be sued in California, because it doesn’t accept California users and therefore doesn’t even have minimal contact with the state.
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