The Trademark is Your Company’s Signature

March 25, 2009
Intellectual Property News and Interesting Facts

Your trademark distinguishes your products and services from all the others on the market not only in South Africa but all around the world.

Your customers identify your distinctive qualities with your trademark and they show their loyalty to your business by seeking your trademark when they shop.

As your market share and customer loyalty grow, your rivals may copy or very closely imitate your unique signature.

In order to protect yourself against competitors’ theft of your innovations and in order to maintain your customers’ loyalty to your brand, registering your trademark is the best, most cost effective way to safeguard your name and reputation.

An attorney, who specializes in proprietary materials, including trademarks, will make your registration process considerably easier.

The attorney will assure the trademark’s uniqueness and he or she will make certain your trademark properly reserves your exclusive control over all your products and services.