Trade mark valuations

The capital of a successful business enterprise is generally composed of working capital, fixed assets and intellectual capital. Working capital and fixed assets are generally commodity type assets that all businesses possess and exploit. However, a company that possesses and exploits only these assets will enjoy limited success and modest earnings because of the competitive nature of business and because other businesses have access to the same asset categories. A business that sets its sights on a generation of superior earnings must have something else – something that sets it apart from other businesses, i.e. the asset referred to as intellectual capital. The intellectual capital of a business includes its intellectual property. This often constitutes a significant component of its total asset base and in many cases the value of intellectual property exceeds the value of fixed assets of the business or its working capital.

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