Trade marks distinguish your goods or services from others and are registered in terms of the South African Trade marks Act No 194 of 1993. Trade Mark registrations are subject to certain requirements and should be renewed indefinitely, thereby ensuring the continuity of your brand.
To ensure that the buying public does not confuse your brand with those of your competitors, registering a trade mark is the most cost-effective way of protecting your name and reputation.
Once a trade mark is registered in South Africa, it needs to be renewed every 10 years. Provided you continue renewing your registered trade mark in South Africa, your rights to the trade mark may last indefinitely. For more information regarding trade marks in South Africa, please visit our trade marks page.