Trademark Applications

January 5, 2010
Intellectual Property News and Interesting Facts

When starting a new company, trademark applications might not be at the top of your mind, and this is still fine. But as your company grows and becomes more commercially successful, this is certainly something that will have to enjoy some attention before it is too late.

As your company grows, its logo or trademark of whatever nature becomes more recognisable for the general public. It becomes synonymous with your brand values, such as excellent quality. Successful trademark applications will help protect your logo or design from being copied by someone else wanting to cash in on your success.

While trademark applications aren’t that complicated, it is always wise to consult an expert.

If you are marketing various products, it might be necessary to apply for registration more than once depending on the product category, even if the trademark stays the same.

For quick and efficient trademark applications, contact the experts – Smit & Van Wyk Incorporated.