Trademark Categories
May 21, 2008
Intellectual Property News and Interesting Facts
South African Trademarks can be split into two main categories, conventional and non-conventional trademarks. The conventional category can be looked on as the traditional types of trademark, such as
- Brand Names e.g. Mercedes Benz, Johnnie Walker, Marmite
- Slogans e.g. Let your fingers do the walkin™
- Logose.g. The Audi logo
- Specific shapes e.g. The big M of MacDonalds
Non-conventional trademarks are becoming more and more popular in different legislations throughout the world, and South African Trademark Attorneys are having to become experts in this field as well as in the conventional trademark field.
Non-conventional trademarks seem to be based on the semi-abstract, and include marks centred on appearance, shape, sound, smell, taste and texture.
They can either be visible marks like colours and holograms, or non-visible marks like scents, tastes and textures.
Click here to REGISTER A TRADEMARK
Contact Details for Smit & Van Wyk
Tel:
+27 (0) 12 349 7800
Fax:
+27 (0) 86 619 0493
E-mail:
enquiries@svw.co.za
Physical Address / Courier
Block A Apex Corporate Park
Quintin Brand Street
Persequor Technopark
Meiring Naudé Avenue
Pretoria
0184
South Africa
Click here to REGISTER A TRADEMARK
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