If you have ever wondered why it is important to register a trademark you will agree that it is worth the effort when you read through the newspaper articles.
The watchmaker Cartier for instance, has recently launched a trademark infringement lawsuit against Apple Mac regarding a fake gold edition time displaying i-Phone by Digitopolis.
According to the French watchmaker Cartier, the trademarks of Cartier are improperly used and Apple Mac is sued for allowing the apps to be downloaded from their Apps-site.
By registering trademarks a company gains the legal right to take action against improper usage and displaying of its trademarks.
Without registration another company can cause severe damage to your company’s image and you will have no protection against misuse or improper use of your logos or branding.