Trademark Infringements on the rise

Trademark infringements occur when the exclusive rights associated with a trademark are infringed by another party.

This happens when a party other than the holder of the trademark makes use of the logo or identification of a product or service registered as a trademark by the holder thereof or uses one similar to the one registered as to cause confusion with consumers over the product.

Trademark infringements are rising and although business owners may feel that registration will thus be useless, without registering the trademark the company will have no grounds for action against another party that copies its logo or identification.

It is thus money well spent as it provides legal grounds for preventing counter fitting or causing of confusion with the public. Confusion can be based on the proximity of goods, similarity in the identification marks, marketing channels utilized and more.

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