Trademark Lawsuit to make headlines

Every once in a while a trademark lawsuit makes headlines. One that is worth mentioning is that of the Naked Cowboy, a well-known personality that plays guitar on the streets of New York in his trademark underwear.

He has recently made a trademark lawsuit against the makers of M&M for infringing on his trademark rights. They have displayed a clip of a cartoon character on a billboard playing an instrument in the Naked Cowboy’s trademark underwear.

The makers of M&M has since then retracted the ad. This case highlights the sensitivity around trademark usage. Even using another person’s trademark in an ad can lead to a trademark lawsuit.

If you believe that such a trademark infringement has taken place regarding your brand, don’t hesitate to contact us for assistance.

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Contact Details for Smit & Van Wyk

Tel:
+27 (0) 12 349 7800

Fax:
+27 (0) 86 619 0493

E-mail:
enquiries@svw.co.za

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Quintin Brand Street
Persequor Technopark
Meiring Naudé Avenue
Pretoria
0184
South Africa

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