Trademark registrations dwindle as the economic recession continues

June 10, 2009
Intellectual Property News and Interesting Facts

Fewer trademark registrations are filed worldwide as companies try to cut costs during the economic recession. It is an extremely dangerous method of doing business, especially if exporting manufactured goods. Although it may be a short term solution, doing business without going the route of trademark registrations, can mean huge losses in future. With no grounds for protection you will have nothing to go on when infringements of your brand takes place. Especially now with typo squatting being a reality on the Internet and more and more counterfeit products floating the market, it is indeed dangerous. Economists and lawyers recommend going the slightly more expensive route of trademark registrations even during hard times, to prevent future losses.