When a new trade mark is identified, the first step is to conduct a trade mark availability and registrability search to ascertain if the mark is available for use and registration.

The possibility exists that a third party may own a trade mark which is identical or confusingly similar to your proposed mark and if you use  the mark, such use could amount to trade mark infringement.

If you want to file an application to protect the mark, it is also important to know that the status of the register is as there may be obstacles which could prevent registration of the mark.