We live in a day and age where literally thousands of brands are all competing against each other for the consumer’s attention.
With such a clamorous attack on the senses, you need to find a way for your product to be easily identified. This is why trademarks are so important.
They create an easily recognisable visual reference that immediately identifies your product and instantly conveys your brand values, such as quality and excellent customer care.
Because of this value that well-known trademarks add to a product, many others will try to copy certain aspects to ride on your wave of success.
In then process they can actually do harm to your reputation by delivering low quality that gets associated with your brand by the public.
Contact Smit & Van Wyk Incorporated, the specialists in intellectual property law, to find out more about the protection of trademarks.