Trademarks
November 26, 2009
Intellectual Property News and Interesting Facts
For most businesses, trademarks play a very important role, as it is the mark by which the public recognises their brand, product or service.
Without trademarks, it will be virtually impossible for consumers to identify various products on sight only, as this mark can be any name, word, phrase, logo, symbol, design, image, or a combination of these elements that distinguishes the product from other similar products.
As a business, the idea is to build a relationship with your consumers or customers, in order to create a sustainable market. It is thus very important to protect recognisable trademarks, as this is what notifies the public of the presence of your brand.
If anybody could freely use your trademark, they would be able to steal your market share, without the public necessarily realising it immediately.
Contact Smit & Van Wyk Incorporated, the specialists in intellectual property law, to find out more about the protection of trademarks.
Contact Details for Smit & Van Wyk
Tel:
+27 (0) 12 349 7800
Fax:
+27 (0) 86 619 0493
E-mail:
enquiries@svw.co.za
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Block A Apex Corporate Park
Quintin Brand Street
Persequor Technopark
Meiring Naudé Avenue
Pretoria
0184
South Africa
Trademark Articles
