There are numerous benefits associated with the use of Pretoria trademark lawyers to file trademark applications.
Although you can go the route of application without Pretoria trademark lawyers, it should be noted that you will also have to conduct trademark searches before registering a specific logo, slogan, product or service as trademark. The searches must be comprehensive as another company can very well come along a few months down the line and challenge the trademark after you have invested a lot of money in your branding.
If the challenger wins you will have to either pay compensation or will have to discontinue usage of the trademark. In some cases both will be required.
The Smit & Van Wyk Pretoria trademark lawyers have years of experience in trademark registration and as such will help you avoid all the pitfalls associated with the trademark application process.