Zwilling – 277 Years of Trademark Protection

August 14, 2009
Intellectual Property News and Interesting Facts

What’s in a brand – an interesting read by Birgit Medeke, head of Zwilling’s legal department, reveals at least part of their success.

The brand was founded in 1731 and is controlled under strict IPR policies that form part of their contracts with suppliers, distributors and business partners. They protect their Trademarks using international systems such as the Madrid Protocol and Community Trademark.

http://www.managingip.com/Article/1934171/Interview-Birgit-Medeke-Zwilling.html