Why registering a trademark is important
Is registering a trademark worth all the effort since it can be such a long and complicated process? The answer is a resounding yes.
The reason for registering a trademark is that so that you can get monopoly rights over the logo, slogan or design ensuring that your branding efforts will not be hijacked by an opportunist along the way.
Small businesses often make the mistake of not registering a trademark when they start out with their branding efforts. A few years down the line, they realise that they no longer have the right to use a specific logo or design in their branding as another company has already registered a similar trademark.
The company that went through the trouble of registering a trademark now has the right to its usage, and because the mark not registered now can cause confusion with the public, it will need to be changed.
If you want protection against such instances, simply go through the trademark registration process.
If you make use of our intellectual property rights services, you will not have to be concerned with loads of paperwork and legalities.
We will help you select the correct classes, do the application, investigate whether there are no similar trademarks already in use or registered, and thus will take care of all the headaches. We will even guide you regarding the selection of a mark to ensure that it meets all the requirements.
If you need help with registering a trademark, contact us at Smit & Van Wyk today.