Every time a small business is started a trade name is chosen. Even the products and services need to be named. Without hesitation, you may come up with a trade name and the last thing on your mind may be so-called tradename infringements.
Research is crucial for naming
Even though you named the company without copying another’s identity on purpose, you still face the risk of lawsuits. Understandably you don’t have the time to browse through company registrations at CIPRO or to make several complex Internet searches to ensure that you are not copying another’s identity. Fortunately we have the expertise and resources to go through the process on your behalf.
Registration is next in line
The next step is to register the tradename you selected. This too can become complex. It should for instance, not refer directly to a term generally in use for an item. You for instance, cannot trademark “Bananas” for fruit products as bananas are used to describe specific fruit and cannot select “Agents” as the tradename for an estate agency.
Protect your rights
No matter how big or small your business is you face infringement lawsuits if you select a trade name that is registered. Likewise you will want to protect your right to a tradename by registering it. If you don’t you may soon find that you no longer have the right to its usage as another company may have registered it in the mean time.
Let us help you protect your rights; follow the correct procedure for selecting and registering a trade name.