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Counterfeiting of manufactured goods copyright protected
Manufactured goods copyright protected such as movies, music, and software packages are often counterfeited and not only sold on street corners, but at numerous retail outlets around the country.
Such counterfeiting of manufactured goods copyright protected cause serious harm to the reputation of brand name companies as the customers often unknowingly purchase fake products at bargain prices and then complain about poor quality.
The counterfeit pharmaceutical products are also dangerous leaving the brand company open to lawsuits by patients using the medication and believing the medication to be substandard with numerous side effects. The brand companies must thus protect the image of their products as far as possible through unique packaging, labelling, and by distribution of products through selected outlets only.
Many consumers mistakenly think that counterfeits of manufactured goods copyright protected have a place in the market because of the dirt cheap prices. By also taking legal action against users of such products where they are caught, the brand companies can prevent further spreading of the counterfeit products if such action is publicized.
Software brand holders, movie companies, and music record producers are some of the victims of counterfeit attacks on their brands. Although police raids on premises are partially successful, there should be more effort by the brand name holders to protect their brands.
One such a step is the provision of incentives to notify the company of counterfeit product sellers and users of their products, and another is to give incentives for turning in counterfeit products.
The companies can also provide incentives such as discounts on the next purchase of their products should the old, used or empty product be returned at the assigned retail outlets.
Should your company fall victim to counterfeiting of your manufactured goods copyright protected and you want to take legal action against the sellers thereof, get expert legal help from Smit & Van Wyk. Contact us today.
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