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Searching Trademarks Is Important To Minimize Risk
One may want to register a trademark without searching trademarks registered fully because you may fear that someone else may register a similar mark in the mean time.
Searching trademarks registered, in use or applied for first, is however, essential. If you don’t do so you will minimize the chances for successful registration.
Searching trademarks should not be a last resort, but the first step before filing an official application. It is essential that one not only search through the official database of the Registrar of Trademarks, but also through Internet resources, journals, and other databases. Searching trademarks is thus a process which should be done professionally.
With some 45 classes in the NICE System, thousands of trademarks already registered, and the chances of a trademark being part of another one, it becomes all the more apparent why one should not take searching trademarks tasks lightly.
Clients can rely on our expertise as trademark attorneys when it comes to searching trademarks. We know which databases to consult, how broad or how specific to search, which methods to apply and which offline resources to consult.
We know how important this step is in the trademark application process. With trademark registration taking anything from 14 to 36 months to be completed fully in South Africa, it is essential to do the search first.
You do not want to start using the trademark to get the first usage right before you are certain that there is no similar one for the same class in use by another entity.
Failure to go through the searching trademarks process early on, can lead to failure of the application, but even worse, can lead to infringement lawsuits down the line. Let us help you to conduct trademark searches.
Contact us for professional legal assistance today. |
