Company Registrations vs Trade Mark Registrations
A Company registration is independent of a trademark registration. A trademark can be associated with, or part of, your trade name, and can be used to provide legal protection for the use of your brand. Your company may have built up a substantial reputation which may be eroded by competitors who may not even have a registered company.
By registering and enforcing a registered trademark, such competitors may be prohibited from using your registered trade mark. In addition, you may be marketing several product lines, each with its own name or brand which are different from your company name.
Registering trademarks for each of these names or brands will allow you to protect such names or brands, independently of your company name.
Contact one of our trademark attorneys for more information regarding services related to trademark applications, renewals and litigation in South Africa. Call us: +27 (0) 12 349 7800 or