International Trademark Protection

Your mark should be registered in the countries in which you offer your products or services under that mark. You should also consider filing in countries where you intend to use the mark in the future, but some countries do have use requirements.

There is no such thing as a “worldwide” trademark

Some international agreements make it possible to file a single application to register a mark in more than one country. For example, a registration with BOIP offers trade mark protection in Belgium, Luxembourg and the Netherlands. A Community Trade Mark registration protects a trade mark in all the member states of the European Union. The Madrid Agreement make it possible to file an application for an International Registration, which will offer a trademark protection in any of the countries the applicant designates that are party to those treaties. Filing with OAPI or ARIPO protects a trademark in all the African member states of the respective organisations.

Contact one of our trademark attorneys for more information regarding services related to trademark applications, renewals and litigation in South Africa. Call us: +27 (0) 12 349 7800 or

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Noelle Pearson

Noelle Pearson