Chobani Greek Yoghurt‘s recent tweet caused a copyright infringement lawsuit from Dov Seidman against it’s New York-based Chobani and its advertising agency Droga5. Author Dov Seidman is suing for copyright infringement stemming from an ad campaign that featured the tagline “How Matters.” Seidman claims that Chobani stole the campaign concept from his 2011 book “How: Why How We Do Anything Means Everything”. Seidman has trademarked certain uses of the word “how.” and Chobani has trademarked “how matters.”) While it may seem a little ridiculous that a person could trademark such a common term, Seidman says there is evidence of infringement in the form of a tweet Chobani sent him prior to the launch of the “How Matters” campaign. The lawsuit seeks undisclosed damages including any profits Chobani has earned from the campaign, which debuted during the Super Bowl. Chobani is reportedly seeking to sell a 20% stake that could value the company at $2.5 billion.
It is highly recommended that your claims be written by a qualified patent attorney or patent agent. The patent attorneys at Smit & Van Wyk provide a wide range of patent-related services across multiple industries and fields of technologies, including patent drafting, filing and prosecution.
Mauritius trademarks recognise the Nice Classification of goods and services, and allows for multi-class filing. Mauritius trademarks are valid for 10 years from the filing date and renewable for periods of 10 years each upon payment of the renewal fee.
Franchising legal advice is specialised and differs from other areas of law, thus you need find yourself an attorney that specialises in this specific type of law. Franchise attorneys represent the franchisor, as well as the franchisee.
PCT National Phase Patents
The PCT National Phase is the second of the two main phases of the PCT procedure. It follows the international phase and consists in the processing of the international application before each Office of (or acting for a Contracting State) that has been designated in the international application.