Commercial values in a business can include the intellectual properties such as patents, trademarks, and designs and also copyrights owned by that business. In many instances, a business has little or no commercial value without its intellectual properties. The resources of the business, client and supplier lists, and profits should thus not only be the only factors taken into consideration when a person wants to calculate the commercial values of a business.
The best advice is to get in expert guidance from experienced intellectual property attorneys to help you assess fair commercial values of the various intellectual properties owned by the business before getting to a selling price or purchasing offer total. For one, commercial value in terms of trademark rights is often exploited through franchising. When you thus want to sell a franchise the commercial values will be all the more important. Smit & Van Wyk has an experienced team of intellectual property attorneys to assist with the setting up of license agreements, assignments, and registration of intellectual property rights, franchising and assessment of commercial values for the various intellectual properties.
Contact one of our IP attorneys for more information regarding services related to IP applications, renewals and litigation in South Africa. Call us: +27 (0) 12 349 7800 or