FedEx Corporation is a logistics services company, based in the United States. The FedEx trademark is a syllabic abbreviation of the original name from the air division that was named Federal Express until 2000.
The FedEx trademark was designed in 1994 by Lindon Leader of Landor Associates in San Francisco. FedEx is organized into different operating units and each operating unit has its own version of the trademark. The Fed is purple and the Ex is grey. The Ex changes color for all the different operating units. The original FedEx logo had the Ex in orange but is now used for FedEx Express. The FedEx Ground’s Ex is green, the FedEx Freight’s Ex is red, the FedEx Custom Critical Ex is blue.
If you concentrate on the letters “E” and “x”. The negative space between those 2 letters form an arrow pointing to the right side which signifies moving forward, because this is what the company does. This arrow was was achieved by designing a proprietary font based on Univers and Futura.