Smit & Van Wyk Patent, Trademark & Registered Designs

Franchise Operations Manual

Franchise Attorneys

What Is a Franchise operations manual?

A franchise operations manual is the primary document that governs the day to day franchise procedures and operational requirements. The manual should be specify in detail the procedures with which franchisees should comply in order to operate their franchise business. The most obvious benefit of the operations manual is that it allows franchisors to teach and implement the business system consistently for all franchisees.

Franchise operations manuals are essential to a franchisor because they act as a training tool for new franchisees. But most importantly, should the franchisor face a claim for franchisees’ errors, the document can serve as demonstrable evidence that the franchisee has received guidance on how to operate and use the business system.

Franchise operations manuals vary in length and content. Some franchisors may be able to prepare their own manuals, but due to the great importance of the manual, franchise consultants are often engaged for this purpose.

Franchise operations manual will address for example, the following categories:

  • Training of new franchisees.
  • Support and references for established franchisees.
  • Quality control documentation to enforce standards.
  • Suggested retail prices.
  • Marketing.
  • Approved Suppliers.
  • Overview of responsibilities – descriptions and specific details of the franchisor’s standards of operations.

There are two prominent areas which may be included in an operations manual, namely:

  1. Operations and procedures
    (which product or service and manner on how it is sold or presented)
  2. Administrative Controls
    (marketing plans, management costs, business planning and equity goals).

Writing a manual isn’t just a matter of writing down what is seen. To document an operating system, there should be adequate time, resources and materials. It is strongly recommended that the franchisor update the operations manuals frequently to ensure effective development and improvement of the franchise system.

Posted on 6 March 2017
Home / Franchising / Franchise Operations Manual

International Comparative Legal Guide to:
Franchise 2018

The ICLG series has been published.

Read Esmari Jonker’s contribution to the International Comparative Legal Guide series: Franchise 2018.

Trade Mark a color in South Africa
The South African Trade Marks Act specifically provides for the registration of non-conventional trade marks, such as colors. A mark is defined as any sign capable of being represented graphically including, shapes…

Domain Names
Domain name disputes occur when someone registers a domain name similar to that of someone else’s trademark. It is common practice for a business to register its trademark as a domain name in order for the public to easily identify the website and relate the name with the brand…

Franchise Agreements
Franchising legal advice is specialised and differs from other areas of law, thus you need find yourself an attorney that specialises in this specific type of law. Franchise attorneys represent the franchisor, as well as the franchisee. 

International Trade Mark Protection
Your mark should be registered in the countries in which you offer your products or services under that mark. You should also consider filing in countries where you intend to use the mark in the future…

Trade Mark Protection in South Africa
A trade mark is a mark which distinguishes your goods or services from goods or services of others in South Africa, or elsewhere. Trade  Marks are register-able in terms of the South African Trade Marks…

Contact Request

5 + 4 =