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Intellectual Property

South Africa

Logo Trademark Registration

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A logo may be registered as a trademark to prevent competitors from using it (logo trademark registration). A trademark is a mark which distinguishes your goods and/or services from goods and/or services of others. To indicate that a logo has formally been registered as a trademark in South Africa, the registered symbol  ® should be displayed on the logo. Trademark registrations can be lodged in any of the 45 different classes of the Nice Classification, depending on the goods and/or services for which the logo will be used. Examples of Classes:

Goods: Chemical products, paints, industrial illuminants, medical apparatus, motors and engines for land vehicles, utensils and containers for household and kitchen use, clothing and footwear, gymnastic and sporting articles, etc.

Services: Services rendered by advertising establishments, services rendered by contractors or subcontractors in construction, production of objects or inorganic or organic substances, custom manufacturing services, hygienic and beauty care for human beings or animals, etc.

Logo Trademark Search

It is advisable that the trademark be searched before the application is made. We can conduct searches through the records at the South African Trade marks Office. This will provide an indication of whether there are existing trademarks which are identical or similar to yours. Foreign trademark searches may also be conducted, should you wish to have a search conducted through the trade mark offices of foreign countries. A search has to be conducted to make sure there is no similar or identical trade mark on the register preventing the registration of your trademark.

Trademark Renewals

Once a logo is registered as a trademark in South Africa, it needs to be renewed every 10 years to stay in force. A registered logo can be protected forever, provided it is renewed every 10 years upon payment of the renewal fee. If your registered trademark has not been used for a continuous period of 5 years, another person may apply to have it removed from the Registrar. It is advisable to do a formal search for any similar registered logos before you apply for your logo trademark.

Trademark Duration

Once a trademark is registered in South Africa, it needs to be renewed every 10 years to stay in force. However, provided you continue renewing your trade mark registration, your rights to the trademark may last indefinitely. If your registered trademark has not been used in South Africa for a continuous period of 5 years, another person may apply to have it removed from the Register.

What We Can Do For You

South Africa

South Africa

We assist with the filing, prosecution and enforcement of your patent, design, trade mark and plant breeders’ rights in South Africa. Copyright dispute resolution and litigation. Franchise agreements and negotiation. Company registrations. Domain name registration and protection.

Patents in Africa, Trademarks in Africa

File in Africa

Foreign clients who wish to file patent, design and trade mark applications in South Africa and across Africa (including OAPI and ARIPO). Our firm acts as a patent agent as well as a trade mark agent for foreign clients who wish to protect their Intellectual Property in Africa.

World, International Protection

International Protection

Local clients who wish to file and protect patent , design and trade mark applications internationally. Our services include the search, filing and renewal of patents and trade marks in foreign markets such as Australia, China, the United States, Canada, Europe, Japan, etc.

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