Polo Trademarks

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Ralph Lauren Polo and South African Polo are two different brands owned by two different companies and they are not affiliated with each other. The Ralph Lauren brand is an international brand by an American designer and the South African Polo brand is locally owned by L.A Group LTD.

Polo History

The Ralph Lauren’s logo is a world-famous trademark with a mounted polo player and horse but the mark has been registered in South Africa by L.A Group LTD which defeated an attempt by Ralph Lauren to reclaim the mark in 1977 under the old law which recognised only geographical rights. Most South African consumers are unaware of the difference between the two and believe that they are buying the famous Ralph Lauren Polo brand. The Ralph Lauren emblem faces towards the buttons of your shirt and the South African emblem face away.

“Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle”

“POLO is proud of its origins and a rich history that has been created with the passion and dedication of staff and shareholders over the last 4 decades, to become a leading contributor to the South African fashion industry, with a strong and loyal following.”