Polo Trademarks

Ralph Lauren Polo and South African Polo are two different brands owned by two different companies and they are not affiliated with each other. The Ralph Lauren brand is an international brand by an American designer and the South African Polo brand is locally owned by L.A Group LTD.

Polo History

The Ralph Lauren’s logo is a world-famous trademark with a mounted polo player and horse but the mark has been registered in South Africa by L.A Group LTD which defeated an attempt by Ralph Lauren to reclaim the mark in 1977 under the old law which recognized only geographical rights. Most South African consumers are unaware of the difference between the two and believe that they are buying the famous Ralph Lauren Polo brand.

The Ralph Lauren emblem faces towards the buttons of your shirt and the South African emblem face away.

“Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle”

“POLO is proud of its origins and a rich history that has been created with the passion and dedication of staff and shareholders over the last 4 decades, to become a leading contributor to the South African fashion industry, with a strong and loyal following.”

Polo South Africa
Polo Ralph Lauren

More information regarding Trade Marks:

Trade Mark a color in South Africa – The South African Trade Marks Act specifically provides for the registration of non-conventional trade marks, such as colors. A mark is defined as any sign capable of being represented graphically including, shapes…

Trade Mark Search – It is always advisable that the trade mark be searched before the application is made. In order to be considered register-able, your trade mark must be capable of distinguishing your goods or services from those of your competitors…

Trade Mark Requirements – It serves the purpose of distinguishing the goods/services of one trader from those of another trader. It does not consist exclusively of a sign or an indication which may serve, in trade, to designate the kind, quality, quantity, intended…

Trade Mark Application Requirements – We would require you to provide us with a copy of your intended trademark – be it a simple name or slogan, or a stylised logo. We would also require details of all products or services that you intend…

Trade Mark Exclusions – Marks that may NOT be Registered: Emblems fall under the protection of the Merchandise Marks Act. The following are regarded as state emblems: Seal of the Republic, Coat of Arms of the Republic…

Trade Mark Costs – Contact us to request prices for trade mark searches, applications, renewals and trade mark assignments….

International Trade Mark Protection – Your mark should be registered in the countries in which you offer your products or services under that mark. You should also consider filing in countries where you intend to use the mark in the future…

Trade Mark Protection in South Africa – A trade mark is a mark which distinguishes your goods or services from goods or services of others in South Africa, or elsewhere. Trade  Marks are register-able in terms of the South African Trade Marks…