While the trade mark process in South Africa is not overly complicated, it is often beneficial to seek expert assistance. Professionals can ensure that your application is submitted correctly and that all elements requiring protection are properly included, reducing the risk of errors or delays.

Is your Trade Mark unique?

Before registering a trade mark, it is important to ensure that it does not infringe on the rights of an existing trade mark. We can check the national registry to confirm this.

For businesses planning to expand internationally, we also recommend conducting an international trade mark search in each country where you intend to file a trade mark registration. This helps prevent conflicts and ensures your brand is protected globally.

Register your Trade Mark

To proceed with a trade mark application, you will need to provide a copy of your intended trade mark, whether it is a simple name, slogan, or stylised logo. You will also need to provide details of all products or services to which the trade mark will apply.

This information is necessary because a separate trade mark application must be filed for each international class relevant to your products or services. Proper classification ensures that your trade mark is fully protected in all applicable areas.

Trade Mark renewal

A registered trade mark in South Africa is valid for ten years and must be renewed to maintain its validity. It is important to register your mark in the countries where you currently offer your products or services under that mark. You should also consider filing in countries where you plan to expand in the future, keeping in mind that some countries have use requirements.

Trade marks are registered at the South African Trade Marks Office, and foreign trade mark registrations can be obtained if you intend to market your products internationally. This ensures that your brand is legally protected both locally and abroad.